Election Campagins


 
 
Concept Explanation
 

Election Campagins

Election campaign: Election campaign means the promotion (or propaganda) of the policies, offers and promises that the candidates make to voters to fulfill, if they are elected. In this way, voters can decide the candidate to vote for. They vote for the candidate whose policies they like. In our country, election campaigning takes place for a two-week period between the announcement of the final list of candidates and the date of polling. During this period, the candidates contact their electorate, political leaders, address election meetings and political parties mobilize their supporters. This is also the period when Print Media and television news are full of election-related stories and debates. The election campaign is not limited to these two weeks only. Political parties start preparing for elections months before they actually take place. They prepare their election manifestos. In election campaigns, political parties try to focus public attention on some big issues. They want to attract the public to that issue and get them to vote for their party on that basis.Slogans Given by Different Political Parties: Some of the successful slogans given by different political parties in various elections are given below·   The Congress party led by Indira Gandhi gave the slogan of ‘Garibi Hatao’ (Remove poverty) in the Lok Sabha elections of 1971. The party promised to reorient all the policies of the government to remove poverty from the country.·   ‘Save Democracy’ was the slogan given by Janata Party in the next Lok Sabha election held in 1977. The party promised to undo the excesses committed during Emergency and restore civil liberties.·    The Left Front used the slogan of ‘Land to the Tiller’ in the West Bengal Assembly elections held in 1977.·   ‘Protect the Self-Respect of the Telugus’ was the slogan used by N.T. Rama Rao, the leader of the Telugu Desam Party in Andhra Pradesh Assembly elections in 1983.
 
 


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